Posted by: wellness training services | September 6, 2012

Business concepts: marketing, sales, service

Taking A Step – Business concepts: marketing, sales, service


The Reflexology Association of Canada strives to upgrade our profession in the business community and the world at large. In their teaching manual, they use the word “professional” to create the idea that reflexology is a healing arts modality that should be taken seriously by us as practitioners, by our association as members, by our customers as clients, and by the business community. This is achieved by the way we see and express ourselves.

Whether your healing arts profession is in reflexology, energy work, naturopathic medicine, iridology, or ear candling, how you see yourself as a healing artist goes a long way in how you set up and provide your services to others.

The objective of these next set of blogs is to learn to use a variety of tools and insights to improve your business success. Be open to explore and learn and perhaps feel uncomfortable at times.  This is how we grow.

Professional business practices can be defined as an exchange.  As a society, we are linked to the community through exchanges of goods and services by sharing our talents and products with others for money or for a service or product of perceived equal value.

These exchanges are based on an important principle that we are always striving to satisfy and meet the needs of self and others

Business services can be defined as a problem-solving process in which customers’ needs are identified and met by a company or business person with a product or service to share to the mutual benefit of both parties. 

Two main service components required to ensure an exchange takes place are:

1.)    People smarts and skills — the process engaged in serving our clients; and

2.)    Product or service knowledge — what the product or service is and how it works to benefit the customer or client.

Of the two service components, people smarts and skills are harder to define and harder to do.  This is true because “people smarts and skills” are about a process rather than a tangible item. Processes are alive, dynamic, and are based on how we go about servicing our clients and how that service and exchange takes place.  Sometimes our own people smarts and skills get in our way of completing a success exchange.


Think of a recent incident where you were a customer (perhaps in the healing arts field) and the situation wasn’t satisfying for you.

Describe the situation in terms of what you wanted to receive and how the service provider treated you.  What happened?  What didn’t you like?

Now describe how you felt and reacted.  Would you go back to that place of business again?  Why or why not? How would you have wanted to be treated in this situation?

A definition:  A Professional is defined as someone who is related to or belonging to a profession. Professionalism is defined as someone who is competent or skilled and who can demonstrate their competency and skills at a level of a professional.

In any business exchange, both parties want to feel good about the transaction.

What experiences can you share on good and poor customer service?

Stay awake, aware, and alert and strive to lead a well-tempered life – a life that possesses both hardiness and flexibility.  The good news is that once you are awake, it’s hard to go to sleep again, but if you do, do it on purpose and prepare yourself for the consequences.








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